A Guide from USPS

Ready to supercharge your marketing strategy? Delve into the latest USPS Generational Research Report and uncover the insights to direct mail and e-comm success across the ages. This comprehensive guide reveals fascinating statistics and trends for each generation, including:

• Baby Boomers: 85% value easy-to-open reusable packaging.

• Generation X: 70% appreciate direct mail and are likely to visit a company's website after receiving relevant mail.

• Millennials: 80% view direct mail as a useful source of information and are the most likely to act upon receiving mail.

• Generation Z: 75% find direct mail exciting and personal, responding well to unique formats that cater to their creativity.